Privacy policy
Last Updated: July 6, 2025
AVALI operates this store and website, including all related information, content, features, tools, products, and services to provide you with a personalized shopping experience (“Services”). AVALI is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise interact with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or de-identified so that it cannot reasonably identify you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
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Contact information: name, address, billing address, shipping address, phone number, and email address.
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Financial information: credit or debit card numbers, financial account information, transaction details, payment method details, payment confirmations, and other payment information.
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Account information: username, password, security questions, preferences, and settings.
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Transaction information: items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your prior transactions.
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Communications with us: information you provide when contacting customer support or otherwise communicating with us.
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Device information: information about your device, browser, or network connection, your IP address, and other unique identifiers.
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Usage information: how you interact with the Services, including when and how you navigate or engage with the Services.
Sources of Personal Information
We may collect personal information from:
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Directly from you: when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
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Automatically through the Services: including from your device when using our products or Services, visiting our websites, or via cookies and similar technologies.
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From our service providers: when engaged to provide technology services or when they collect or process personal information on our behalf.
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From our partners or other third parties.
How We Use Your Personal Information
Depending on your interactions with us or which Services you use, we may use personal information for purposes such as:
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Providing, personalizing, and improving the Services: fulfilling our agreement with you, processing payments, delivering orders, remembering preferences and items of interest, sending account-related notifications, handling purchases, returns, or exchanges, managing your account, arranging delivery, enabling reviews, and providing a personalized shopping experience.
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Marketing and advertising: sending promotional messages via email, SMS, or post, and showing online ads for products or services based on prior activity or purchases.
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Security and fraud prevention: verifying your account, providing a secure shopping experience, detecting or preventing fraudulent, illegal, unsafe, or harmful activity, and protecting our Services. You are responsible for keeping your login credentials secure.
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Communicating with you: providing customer support, responding to inquiries, and maintaining our business relationship.
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Legal purposes: complying with applicable law or legal requests, responding to law enforcement or government inquiries, participating in legal proceedings, and enforcing our Terms or policies.
How We Share Personal Information
We may share your personal information with third parties under certain circumstances:
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Service providers: Shopify, IT providers, payment processors, data analysts, cloud storage, fulfillment, and shipping services.
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Business and marketing partners: for advertising and marketing purposes, including personalized ads based on your online activity across merchants and websites.
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With your consent: for example, to ship products or through social media integrations.
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Affiliates or subsidiaries within our corporate group.
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Business transactions: such as mergers or insolvency, to comply with legal obligations, enforce Terms, or protect our Services and rights.
Relationship with Shopify
The Services are powered by Shopify, which collects and processes personal information as necessary to provide and improve the Services. Information you provide may be transferred to and shared with Shopify or third parties located outside your country. Shopify may also use data from your interactions with our store, other merchants, and Shopify to provide enhanced features. Shopify is responsible for processing your personal information in these contexts, and you may review their Privacy Policy for consumers here.
Third-Party Websites and Links
The Services may include links to third-party websites or platforms. We are not responsible for their privacy practices or the content accuracy, completeness, or reliability of such sites. Information you share publicly or via third-party platforms may be visible to others without limitation. Inclusion of links does not imply endorsement of content or operators.
Children’s Information
The Services are not intended for children, and we do not knowingly collect personal information from minors. If a child under the legal age in your jurisdiction provides information, you may request its deletion by contacting us.
Data Security and Retention
No security measures are perfect or impenetrable. We cannot guarantee absolute security, and transmission of information may be insecure. Retention periods depend on factors such as account maintenance, providing Services, legal obligations, dispute resolution, or enforcement of agreements.
Your Rights and Choices
Depending on your location, you may have rights including:
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Access / information: request access to personal information we hold about you.
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Deletion: request deletion of your personal information.
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Correction: request correction of inaccurate information.
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Portability: request a copy or transfer of your personal information.
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Manage communications: opt-out of marketing communications at any time.
For UK or EEA residents:
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Object / restrict processing: request limitation or cessation of certain processing.
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Withdraw consent: if processing is based on consent.
Rights may vary by jurisdiction. Verification of identity may be required. Authorized representatives may act on your behalf with proof of authorization.
For more information about Shopify data processing and your rights, visit: https://privacy.shopify.com/en.
Complaints
You may contact us regarding complaints about how your personal information is processed or submit complaints to your local data protection authority where applicable.
International Transfers
We may transfer, store, and process your personal information outside your country. Transfers outside the EEA or UK will use recognized mechanisms such as Standard Contractual Clauses or equivalent protections.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, operations, legal requirements, or other reasons. The revised policy will be posted here with the updated “Last Updated” date.
Contact
For questions about this Privacy Policy or to exercise your rights, email us at support@avali.se. In accordance with applicable law, we are the data controller for your personal information.